PROFESSIONAL PROFILE

I am a geek. technologist. strategist. analyst. creative pragmatist. innovator. explorer. seeker of stories. architect. builder. inventor. collaborator. I have a hat rack built to hold a dozen hats. I am comfortable being uncomfortable. I create what works while I envision what is next.

Accomplished executive with 20+ years agency experience. Strategic, business leader with 15 years international focus. Collaborative, forward-thinking team builder. Ecommerce, omni-channel and retail thought leader. Strong communicator, presenter and client partner.

EXPERIENCE

SVP | HEAD OF ENGAGEMENT
Shoptology

2013-Present
Dallas

Writing the future of marketing and enjoying every minute. Leading a team that builds new things daily. Bringing big ideas to life that engage shoppers and build meaningful bonds. 

  • Established engagement strategy, marketing technology and measurement & analytic practices
  • Established iterative design and tactical planning processes that drive collaboration between planning, engagement, technology and creative 
  • Launched innovative campaigns that consistently performed ahead of established benchmarks, leading to positive ROI
  • Forged the Shoptology brand through thought leadership in campaign planning, digital marketing, ecommerce and new technologies that fuel engagement
  • Focused Shoptology culture on innovation, collaboration, productivity and empowerment, earning a 2017 AdAge Best Places to Work award 
  • Created award winning work in user experience, innovative technology, OOH media and guerrilla marketing

EVP, HEAD OF DIGITAL, NORTH AMERICA
Geometry Global

2012-2013
New York

Steered the big ship toward the future. Built an integrated digital capability across agencies. Piloted teams through uncharted, technological waters, bringing forth new energy and successful ideas.

  • Added digital/ecommerce thought leadership to strategy & creative teams 
  • Developed a digital vision and aggressive plan to deliver it -- exceeded aggressive revenue goals of 50% digital revenue growth in year one and plan for 80% growth in year two
  • Fostered alignment and support from North American and Global leaders 
  • Identified gaps in resourcing to build a future-focused, digital strategy, UI/UX and ecommerce team

EVP, ANALYTICS, GLOBAL
OgilvyAction

2009-2013
New York

Brought color to numbers. Built the global vision and strategy for how analytics could brighten and magnify better work and better outcomes.

  • Led global analytics training and client workshops focused on amplifying creativity and program effectiveness
  • Initiated a measurement culture, creating a critical competitive advantage
  • Established a global analytic toolset, unlocking large, incremental revenue opportunities

EVP, STRATEGY, INSIGHTS AND ANALYTICS
JWT/ OgilvyAction

2006-2012
New York

Built strength from chaos. Fostered explosive growth integrating business units and building new capabilities during a time of intensive mergers and acquisitions.

  • Brought new ideas to market through collaboration, insights, fresh thinking and a passion for great work
  • Built a set of analytic tools that informed and enhanced the planning and creative processes
  • Led primary research that drove actionable insights
  • Built a marketing technology group, initiating digital marketing capabilities 
  • Developed a web-based platform to manage more than 3,000 field marketers, transforming our capability
  • Leveraged predictive modeling to transition key client to an incentive-based revenue structure, doubling revenues in year one

DIRECTOR OF OPERATIONS - SYNDICATED STUDIES
Argus Information and Advisory Services

2005-2006
New York

Laid a foundation that stood the test of time. The dry version: Developed complex processes to normalize and analyze retail banking data for benchmarking studies that compared issuers’ credit card portfolios against similarly modeled portfolios using competitive data across credit card issuers in the US and the UK. The not so dry version: My team turned the data from more than 20 million credit card accounts into actionable insights every month with flawless delivery, establishing the foundation for an entire consulting practice.

  • Over-delivered on revenue goals, delivering syndicated study results in year one with contracted 39% growth for year two
  • Managed large, growing team of database architects, application developers and data analysts

DIRECTOR OF DEVELOPMENT AND BUSINESS SOLUTIONS
Square One

1999-2005
New York

Took my first bite of the big apple. Led the development of a new technology solution practice. Discovered how to turn my passion for people and technology into tangible, tech-driven solutions that engage and delight. Had a blast and devoured new technology at a time of unprecedented tech change.

  • Opened new sources of revenue through the integration of business strategy, workflow automation and business intelligence
  • Created new revenue streams, increasing overall revenue by 266% in first four years
  • Developed partnership opportunities with marketing agencies to bring new, digital experiences to life for brands -- including the animated Times Square signage for Reuters and the Ellis Island immigrant story experience

MANAGER INFORMATION SYSTEMS
Stewart Title

1996-1999
Austin

Learned that to question is to understand. Developed, implemented and managed technology plans for our headquarters and several branch offices. Led organizational transformation initiatives focused on gaining a deep understanding of the business and leveraging technology to enhance or automate it.

OWNER / CONSULTANT
Seismic Computer Technologies

1992-1996
Austin

Your work story has to start somewhere, right? Started my career by building a small technology consultancy. As a one-stop tech shop, I was able to build strong experience in entrepreneurship, technology and client relations.